4 Essential SEO Principles for Business Owners
It’s likely that your competitors use SEO to promote their business. You should also consider this strategy.
SEO is not something you think of when you consider your website. The Leading SEO Agency Abstract Digital can help you create a strategy to increase traffic and sales.
According to Moz’s study, over half of all Google searches relate to local businesses. This means that potential customers are searching for products and services within their area. This could lead to lost revenue if your business doesn’t rank high enough in search engines such as Google or Bing.
Search engine optimization (SEO), is the process of increasing traffic to your site through improving search engine rankings. SEO is a long-term strategy which produces results over time. However, it can be extremely effective when used with the right strategies.
SEO is a complicated field with many factors that influence rankings and traffic. These are four important SEO principles that business owners should know:
1. SEO basics for business owners
SEO is a simple concept. You want people searching for information related to your product/service to find your site. If they don’t find the information they are looking for, they will go to another website.
2. Keyword research
It’s not a good idea to rank for keywords unrelated to your business or website content. Do keyword research to find keywords that are popular but not too competitive. Also, make sure that you use those keywords throughout your content. Google will be able to crawl your site easily if you include them in your search terms.
3. A solid foundation is essential
A strong foundation is the first step to optimizing your website for search engine optimization. It includes making your website mobile-friendly, making it easy to navigate and writing content that is relevant to your target audience. You can find many online tools that will help you with this task, such as Screaming Frog and Google Search Console. However, it is important to use tools such as Hotjar and Google Analytics to track how visitors interact with your site after making changes.
4. Create great content.
Google wants users to find relevant information before clicking away. If you want to rank highly in search results, make sure that your content answers the questions of your target audience.
Optimize for mobile users. People search online using their smartphones. This means that their first impression of your company will be based upon how your website looks on a small screen with little text and images, as well as any banners or links.